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New Sport Aston Martin SUV Lagonda Concept

Ulrich Bez has led Aston Martin for ten years now and is already two years ago brought his ideas to expand car sales with a new, different model. Lagonda brand would be revived and it was made official at the 100th anniversary declared in autumn 2008.

At the next Geneva Salon, Spring 2009, we got to see what Ulrich Bez Aston Martin and imagined, and it was not a new sedan that most believed – without a convertible! The concept car called a certain habituation, and although it did have character had Lagonda concept hard to convince everyone on the same obvious way that Aston Martin’s models usually do.

Aston Martin SUV Lagonda

Aston Martin SUV Lagonda

It was during a meeting in Rotterdam last week, as Ulrich Bez said that there are still 22 pieces One-77 for sale and that, in future, a four-wheel Lagonda. Much more than that wanted Ulrich Bez not tell but we may well presume that we need new ideas to convince David Richards on Lagonda project survival.

Business-wise, it would probably be on the right of Aston Martin to broaden its range with a four-wheel model. Porsche’s success with the Cayenne has not escaped anyone’s attention and the most important luxury car markets, there is no doubt to sedan model. Cooperation with Toyota mini-car around Cygnet also show that Aston is ready to take the unconventional approach.

Aston Martin SUV Lagonda

Aston Martin SUV Lagonda

After her divorce from Ford has been rumored that Aston Martin is looking for a new partner for future powertrains (V12: s built by Ford in Cologne). Mercedes is said to be the company that immediately comes to mind and you could also collaborate on a suvmodell, similar to the Aston chosen to partner with Toyota on Cygnet.

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